2022 Mid-Year Branding Report: Popular Trends in the First Half of 2022

It's hard to believe that we're already half way through 2022! In this report, we take a look at some of the most popular branding trends in the first half of the year. Some of these trends include minimalist designs, natural elements, and typography. So far, these seem to be the most popular with consumers - but as always, things are always changing and evolving. Keep reading to find out more about these trends and how you can apply them to your business!

Minimalist designs

Minimalist designs have been gaining in popularity over the past few years, and that trend doesn't seem to be slowing down anytime soon. This clean and simple aesthetic is appealing to consumers who are looking for a more streamlined and uncomplicated look. When it comes to branding, minimalism can help your business appear more professional and polished. If you're considering a rebrand or simply want to update your current look, consider simplifying your designs and using fewer colors and elements.

Earth tones

Earth tones have been another big trend in branding this year. This color palette is inspired by the colors of the earth and includes hues like brown, green, and orange. These colors are perfect for businesses that want to convey a message of stability, trustworthiness, and reliability. If you're looking to give your brand a fresh look, consider using earth tones in your designs.

Typography

Another trend we're seeing a lot of in branding is the use of interesting and unique typography. This can be anything from bold sans-serifs to hand-lettered scripts. Using an eye-catching font is a great way to add personality to your brand and make your designs more memorable. When choosing a font for your branding, be sure to consider the tone of your business. For example, a playful script might not be the best choice for a law firm. However, it could work well for a children's toy store.

Geometric shapes

Geometric shapes have been popping up all over branding and design lately. This trend is a great way to add interest and visual interest to your designs. When using geometric shapes in your branding, be sure to keep things clean and simple. Too many shapes can make your designs look busy and cluttered. Geometric shapes are great for conveying  messages of stability, order, and precision. This could be perfect for businesses in the tech or science industries.

Retro designs

While minimalist designs and geometric shapes have been popular in recent years, we're starting to see a shift towards more retro looks. This vintage aesthetic is perfect for businesses that want to convey a message of tradition and nostalgia. A recent study done by Google found that consumers are drawn to brands that evoke positive emotions, and nostalgia is a powerful emotion. If you're looking to connect with your customers on a deeper level, consider incorporating retro elements into your branding.

Handcrafted elements

Another trend we're seeing a lot of in branding is the use of handcrafted elements. This can include anything from hand-drawn illustrations to calligraphy. Using these elements in your branding can help your business appear more personal and approachable. By using these elements , you're conveying a message that your business is unique and cares about quality. This trend is perfect for businesses in the handmade, artisanal, or creative industries.

Organic shapes

Organic shapes are another trend that's been gaining popularity in recent years. This style is characterized by fluid and natural-looking shapes. The use of organic shapes can help your business appear more organic, approachable, and down-to-earth. By using organic shapes you are conveying a message that your business is in touch with nature and cares about the environment. This trend is perfect for businesses in the sustainable, eco-friendly, or natural industries.

Bright colors

While muted colors have been popular in branding for the past few years, we're starting to see a shift towards brighter shades. This is likely due to the current climate of optimism and hope. If you want your brand to reflect this positive attitude, consider using bright colors in your designs. When making the shift to bright colors always remember  to use them in moderation. Too much color can be overwhelming and make your designs look busy.

Metallic accents

We're also seeing a lot of metallic accents in branding this year. Metallic accents  can help your brand appear more high-end and luxurious. When using this trend, be sure to use metallic accents sparingly. Too much can make your designs look gaudy and tacky.

Conclusion

As we come to the end of the first half of 2022, these are some of the most popular trends in branding. If you're considering a rebrand or simply want to update your current look, consider using one or more of these trends in your designs. Thanks for reading! We hope this report has been helpful.

‍